Ruva is a promise, a promise to offer you access to varieties of jewellery and give you an opportunity to own the pieces you love.

From anti-tarnish stainless steel pieces you can live in every day, to traditional designs that honour generations of craftsmanship, Ruva is about jewellery that fits into your life — not the other way around.

Jewellery should not be locked behind high prices or reserved for special occasions. Whether it carries the grace of timeless tradition or the clean lines of modern elegance, every piece should feel like it obtainable to you and the choice is yours.

Ruva was founded in mid 2025 by Athulya Mohan, who during her travel era, noticed something striking. In many cities and small towns, the idea of jewellery felt limited — designs were often repetitive, standard, and lacking in uniqueness. The real beauty and variety of ornaments were hidden simply because people didn’t have access to them.

At Ruva, we believe accessibility is the key — when people can see and experience more, they can choose pieces that truly reflect their style.

For festivals, boardrooms, coffee dates, quiet moments, or a simple look into that mirror when you are alone in your room- Ruva is here to make sure your jewellery is as beautiful as you are.

Now you own whatever you wish to without worrying on accessibilty, affordability and quality- a dream the founder see everyday.